The Problem
As a creative, MacBooks are a must, but there's no great way to organize the long MacBook charger cable that we all use. It's made out of high quality materials, but that means it's constantly coming unwound.
Development
I wanted a solution that I could make myself, but would be easily scalable. I started with paper mockups and quickly started cutting out leather samples.
The Solution
After refining the pattern, I created the brand targeted at freelancers, coffeeshop aficionados, and world travelers.
The Campaign
I got production pricing and MOQs and on September 1st, 2016, I successfully raised just over $11,000 on Kickstarter.
The Company
The Hula Wrap is still alive and active and available for sale at hulawrap.com
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